Napaca is a project developed with Gabriele Lorusso and Luca Venturelli for the contest Fabric-Action.

The brief asked to design products using hemp, focusing on the values of its properties.

We took the brief from quite a wide angle: during our research we realised the applicative flexibility of the hemp but also its lack of circulation and actual application.

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Hemp body car – Henry Ford, 1941

It’s from this very paradox that we started our project.

The purpose of our project is to create a communication and awareness tool for a material that has been ostracised far too many times because of his relationship with marijuana and that has been therefore industrially and culturally set aside. 

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To make our idea tangible we thought about avoiding a communication strategy just linked to advertising and to create “NAPACA”: a promotional kit to allow this material to come back into people’s daily life. The kit will include both products ready to use and objects to “build” in order to stimulate a reflection by doing; every element of the kit has the aim of highlighting a property of hemp.

 

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We chose the name NAPACA to detach the product from the stereotype ideal of cannabis (in Italian “Canapa”), still keeping up with the sound of the word.

 

Copertina2Materials and Components:

Hemp yarn

Hemp thread for 3D printing

Hemp oil

Hemp flour

Concrete reinforced with hemp fibers

Bioplastic made from hemp

 

Manufacturing:

CNC milling (for molds)

3D printing

Packing

Napaca was chosen as special project and exhibited at Milan Design Week 2017 and Palazzo Collicola Arti Visive in Spoleto.

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The project Fabric-Action was published on Domus Green in September 2017

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Special thanks to Polifactory.