The brief asked to design products using hemp, focusing on the values of its properties.
We took the brief from quite a wide angle: during our research we realised the applicative flexibility of the hemp but also its lack of circulation and actual application.
It’s from this very paradox that we started our project.
The purpose of our project is to create a communication and awareness tool for a material that has been ostracised far too many times because of his relationship with marijuana and that has been therefore industrially and culturally set aside.
To make our idea tangible we thought about avoiding a communication strategy just linked to advertising and to create “NAPACA”: a promotional kit to allow this material to come back into people’s daily life. The kit will include both products ready to use and objects to “build” in order to stimulate a reflection by doing; every element of the kit has the aim of highlighting a property of hemp.
We chose the name NAPACA to detach the product from the stereotype ideal of cannabis (in Italian “Canapa”), still keeping up with the sound of the word.
Materials and Components:
Hemp thread for 3D printing
Concrete reinforced with hemp fibers
Bioplastic made from hemp
CNC milling (for molds)
The project Fabric-Action was published on Domus Green in September 2017
Special thanks to Polifactory.