Client: DROMe

Creative Director: Marianna Rosati

Stylist: Emma Wyman

Paris Fashion Week

Photographer, Art Director and Visual Designer

A sound is frequency, intensity, noise and time. Sinestetica is a contamination of sound, computer programming and photography, inspired and generated by DROMe collection and the sound of its Paris Fashion Show.

The patterns are generated through a Processing programme that analyses the sound frequency and generates a set of light shades

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The first inspiration came from the workDeborah Turberville, that influenced the collection itself in its mixture of “fairy tale and decadence”. Analysing her work I got stunned by her way of contaminating the photos with shades, beams of light and scratches. I decided to contaminate my pictures with sound, impressing a precise moment in time and space, as a representation of the zeitgeist I was in.

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Created at the Paris Fashion Week in March 2016 for the Italian fashion brand DROMe and exhibited for two months at the DROMe Store in Milan.

The installation includes a series of four pictures, embedded into two layers of transparent plexiglas, hanging in sequence with invisible cables inside the store, complementary to the setting and contaminating the space itself.

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A video that visually describes the process can be found inside the store.